How much does an app cost for a small business?

What drives the cost

• iPhone, Android or both. Cross-platform tools reduce the cost of both, but each store still needs its own setup and review.
• Accounts and data. Sign-in, profiles, history, sync across devices.
• Payments and subscriptions. Including the app stores’ rules on digital purchases.
• Notifications. Push messages, and features like iPhone Live Activities on the lock screen.
• Integrations with your existing systems.
• The backend: servers, database, admin tools for your team.

Costs after launch

• Apple’s developer program ($99 a year) and Google Play’s one-time registration fee.
• Store commissions on digital goods sold in the app, where they apply.
• Hosting and services for the backend.
• Updates every year for new phone operating systems, or the app eventually breaks.

Would a web app do?

A well-built web app works in the phone’s browser, can be added to the home screen, and avoids store review and fees. If you don’t need deep phone features or a store listing, it’s often the cheaper first step. Our guide on website or app goes through the choice.