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HuttenlocherTechnologies

Software · 6 min read · Updated October 25, 2026

How much does custom software cost for a small business?

Short answer: Custom software is priced by what it has to do, not by the page. A tool one office uses to replace a spreadsheet is a very different project from a customer portal with payments and an app. Here’s what moves the number.

What drives the cost

  • Who uses it. Staff only is simpler than customers logging in. Several kinds of users with different permissions add more.
  • What it connects to. Payments, accounting, calendars, email and text messages, your existing systems. Each integration is real work and something to keep running.
  • Money. Taking payments, subscriptions, deposits, refunds and tax adds care and testing.
  • Data. Importing years of records from an old system, reports, exports.
  • Phones. A web app that works well on a phone is one thing; native iPhone and Android apps in the stores are more.
  • Rules. Health, legal or financial data comes with requirements that shape the whole build.

What our projects start at

Our custom software and app projects start at $15,000, and every quote is a fixed price in writing after a planning call, with the scope listed. Smaller tools that sit on a website we build, such as an online booking flow or a quote form that prices itself, can come in lower as part of that site.

Keeping the first version affordable

  • Start with the one job that costs you the most time or money today.
  • Use off-the-shelf tools for the parts that aren’t special to you (payments, email sending, accounting) and connect to them.
  • Launch to a few real users, then add what they actually ask for.
  • Put ongoing costs in the plan from the start: hosting, monitoring, updates and support.

Ongoing costs

Software isn’t done at launch. Hosting, security updates, the services it connects to and small changes all cost something every month. Ask for that number before you start, not after.

Written by Nikita Huttenlocher, founder and lead engineer at Huttenlocher Technologies, a web design and software company in Myrtle Beach, South Carolina.

Questions

Is off-the-shelf software cheaper?

Usually, at first. Custom makes sense when you’re paying for several tools that don’t talk to each other, working around a tool every day, or when the way you work is the thing that sets you apart.

Who owns the software you build?

You do, on final payment, in writing in our agreement.

Start a project

Tell us what you're building.

A website, a booking system, an app, or the thing you've been running out of a spreadsheet for three years. A few lines is plenty.

01The person who'll build it writes back
02A planning call, then a written plan with the price and the date
03A preview on your phone while it's being built
04Launch night handled: redirects, email, Google
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