The essentials
- One Google Business Profile per location, each verified, with that location’s address, hours and phone number. Manage them together in a business group.
- One page per location on your website, with the address, hours, phone, directions, photos of that location and its staff, and what’s different about it.
- Each profile links to its location page, not your home page.
- Separate phone numbers for each location, used consistently everywhere that location is listed.
- Reviews per location, with each location’s own review link.
- LocalBusiness structured data on each location page.
Common mistakes
- One profile with a single address for a business that has several.
- Location pages copied with only the address changed.
- A shared phone number that rings one office.
- Closed locations left live on Google.
Written by Nikita Huttenlocher, founder and lead engineer at Huttenlocher Technologies, a web design and software company in Myrtle Beach, South Carolina.