Setting up a Facebook business page the right way

Setup

1. Create it from a real personal profileFacebook pages are managed by people. Use the owner’s profile, with two-step sign-in on.
2. Category and detailsThe most specific category, address or service area, hours, phone, website and a short description.
3. Action buttonCall, Book, Order or Send message, whichever you actually want people to do.
4. PhotosA clear logo as the profile picture and a real photo of the place or work as the cover.
5. ReviewsTurn on recommendations so customers can leave them.
6. Give access properlyAdd staff and agencies through Meta’s business tools with their own logins, never by sharing your password.

What to post

• Events, with Facebook’s event feature.
• Hours changes, closures and specials.
• Real photos and short videos, often the same ones as Instagram.
• Answers to messages, fast. Facebook shows how quickly you respond.