In order
- Register your domainIn the business’s name, with auto-renew and two-step sign-in. See choosing a domain name.
- Set up business email on that domainyou@yourbusiness.com, not a Gmail address, with SPF, DKIM and DMARC from the start. See how to set up DMARC.
- Claim your social handlesThe same name on Instagram, Facebook and anywhere else your customers are, even if you won’t post yet.
- Create your Google Business ProfileOnce you have a real address or service area. See setting it up without a suspension.
- Build a websiteEven a simple one: what you do, where, hours, photos, a call button.
- Connect Google Search ConsoleSo you can see how Google sees you from the start.
- List yourself on Apple Maps, Bing and your industry’s directoriesWith exactly the same details everywhere.
- Set up a review routineAsk your first customers, every time. See getting more Google reviews.
- Turn on two-step sign-in everywhereEmail, domain, bank, payments, social.
- Write down your loginsIn a password manager the business owns, so no account is tied to one person’s phone.
Written by Nikita Huttenlocher, founder and lead engineer at Huttenlocher Technologies, a web design and software company in Myrtle Beach, South Carolina.