Above the fold on a phone
- What you do, in plain words. “Roof repair and replacement in Conway and Myrtle Beach,” not “Excellence in every project.”
- Where you work. The town or area, so a visitor knows you serve them.
- One clear action. A call button that dials the right number, or Book, or Get a quote. One, not five.
Further down
- Proof. Real photos of your work and your team, and a few reviews with names.
- Your services, each linking to its own page.
- Prices or a starting price, if you can give one. It filters out people who aren’t a fit and builds trust with those who are.
- Hours and location, matching your Google Business Profile.
- A short line about who you are. People buy from people.
What to cut
- Sliders that rotate through five images. Most people only see the first, and they slow the page.
- A welcome paragraph that says nothing (“Welcome to our website!”).
- Stock photos of people who don’t work for you.
- Pop-ups that cover the page before a visitor has read anything.
- Old promotions and dates. Our guide on expired offers covers why these quietly cost trust.
Written by Nikita Huttenlocher, founder and lead engineer at Huttenlocher Technologies, a web design and software company in Myrtle Beach, South Carolina.