What couples look for
- Real weddings: your photos, video or setups from actual events, with the venue named.
- A sense of price: a starting price or packages. “Contact for pricing” loses couples who assume you’re out of budget.
- Availability: an inquiry form that asks for the date first.
- Reviews: from couples, with names and venues, and links to your reviews on Google and wedding sites.
- Who you are: photos of you working, and how you work with couples.
- Venues you know: pages or galleries for the venues you play or shoot at most. Couples search by venue.
The inquiry form
- Date, venue, guest count, name, email, phone. That’s enough.
- An automatic reply that says when they’ll hear back, and then actually hearing back fast. Couples often book the first good vendor who replies.
- A connection to your booking system so the lead isn’t lost in an inbox.
Venue pages and SEO
Couples search for “[venue name] wedding DJ” and “[venue name] photographer.” A page for each venue you’ve worked at, with real photos and what you know about the room, is one of the most effective things a wedding vendor can add.
Written by Nikita Huttenlocher, founder and lead engineer at Huttenlocher Technologies, a web design and software company in Myrtle Beach, South Carolina.