The essentials
- A page per practice area, written for the client: what the process looks like, how long it takes, what it costs or how fees work.
- Attorney bios with photos, bar admissions, education and the kind of cases each handles.
- Easy first contact: a phone number that’s answered, and a short intake form.
- Office location and hours, matching the Google Business Profile.
- A wire fraud warning on any page about closings or settlements. Our wire fraud guide for closing attorneys explains why.
Intake without creating problems
- A short form: name, contact details, the type of matter, and the other party’s name for a conflict check.
- A plain notice that sending the form doesn’t create an attorney-client relationship and that they shouldn’t send confidential details yet.
- The form sent and stored securely, not emailed to a shared inbox.
Advertising rules
Lawyer websites are lawyer advertising. South Carolina’s Rules of Professional Conduct, like every state’s, have rules on communications about a lawyer’s services, including claims about results, specialization and testimonials. Have the firm’s responsible attorney review the site’s claims before launch. This isn’t legal advice; you know these rules better than we do, and we build the site to whatever your review requires.
The security side
Law firms are a prime target for forged email, because their email moves money. Of eight Grand Strand law firm sites we audited in October 2026, five let anyone send email as the firm. DMARC at reject, two-step sign-in on every mailbox and a published wire warning are the basics. Our security page for law firms has the detail.
Written by Nikita Huttenlocher, founder and lead engineer at Huttenlocher Technologies, a web design and software company in Myrtle Beach, South Carolina.