Instagram for local businesses: setup and posting

Set the profile up

1. Switch to a professional accountA business or creator account gives you insights, contact buttons and the ability to run ads.
2. Name and handleThe name field is searchable, so use your business name plus what you are: “Sunrise Diner | Breakfast & Lunch.” Keep the handle close to your business name.
3. BioWhat you are, where, and one line that’s yours. Hours if they’re simple.
4. Contact and action buttonsCall, directions and, where available, book or order buttons.
5. One link that worksYour website, or a page on it listing your main links. Avoid generic link pages that send people away from your own site.
6. HighlightsMenu, hours, events, reviews, how to find you. These are what new visitors tap.

Post so people visit

• Tag your location on every post, and tag the town.
• Show what’s happening now. Stories are where “tonight” and “today only” live.
• Reply to comments and messages quickly. A message asking if you’re open is a customer.
• Collaborate with nearby businesses and local creators on posts, so both audiences see them.
• Reshare customers who tag you, with permission.

Keep the account safe

• Two-step sign-in on the account and on the email tied to it.
• Give staff and agencies their own access through Meta’s business tools rather than the password.
• Ignore messages saying your account will be disabled for copyright unless you log in through a link. That’s the most common Instagram phishing.