Two ways it happens
- Suggested edits. Anyone can suggest changes to a business on Google Maps, and Google sometimes accepts them, especially for profiles nobody manages actively. Competitors and lead-generation companies have been known to change phone numbers this way.
- Taken-over ownership. Someone requested ownership of a profile you never verified, or got into the Google account that owns it, usually through a phished or reused password.
What to do
- Check who owns itSign in to your Business Profile and look at the managers and owners. Remove anyone you don’t recognize.
- Fix the detailsCorrect the phone, website, name and hours. If the profile shows edits from Google, review and reject the ones that are wrong.
- Request ownership if you’ve lost itOn Google Maps, choose to claim the business and request ownership. Google contacts the current owner and gives you a way to escalate if they don’t respond.
- Secure the Google accountChange the password, turn on two-step sign-in, and check its recovery email and phone.
- Tell your customersIf calls went elsewhere, a post on your site and social channels saying “our only number is…” helps.
Stop it happening
- Verify and actively manage your profile; Google trusts owner edits more than suggestions.
- Check the profile every week or two for “Google updates” waiting for review.
- Keep at least two owners, both with two-step sign-in.
- Use the same phone number on your website and listings, so changes stand out.
Written by Nikita Huttenlocher, founder and lead engineer at Huttenlocher Technologies, a web design and software company in Myrtle Beach, South Carolina.